The ratings agency under the Broadcast Audience Research Council (BARC) India released what it has called a loyalty chart in terms of television viewership for the Indian Premier League (IPL).
The measure gives the ratio of viewership of a state/city for its home team’s games versus that for other games. Karnataka emerged as the most loyal state to its team, as it notched 16.78 million impressions every time Royal Challengers Bangalore (RCB) played, as opposed to 9.10 million impressions for other matches.
Data released by BARC India also showed that television viewership of the Vivo Indian Premier League (IPL) 9 final — between David Warner-led Sunrisers Hyderabad (SRH) and Virat Kohli-led RCB — grew 7.4 per cent over the IPL 8 final that saw Chennai Super Kings face off with Mumbai Indians.
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